“You don’t get a second chance to make a first impression.”
We’re not sure who coined that phrase, but in today’s real estate market, it rings truer than ever.
Builders and developers know that model homes are an effective way to market a new community. This is true for both new build, single-family developments and apartments. A well-designed model home may be the buyer’s (or renter’s) first opportunity to experience your unique community. Similarly, builders of spec homes also benefit from including furniture and décor, especially in the high-end luxury market.
But sometimes a traditional model home doesn’t make financial sense. Partnering with Impact to market spec or model properties allows our clients to have the option to utilize our in-house staging inventory for a short-term lease (instead of purchasing) and reap the benefits of creating a home that captures the imaginations of potential buyers
Why Model and Spec Home Staging Makes Sense for Builders and Investors
Impact has the ability to create a “designer look” without the designer price. Model home staging will cost far less than the hassle and upfront costs of a traditional designer approach (and purchasing/storing furniture).
On-site vs. Virtual Staging
Some builders are rushing to use virtual staging instead of creating an on-site model. Virtually-staged properties can look fine in photos but it cannot evoke the same emotions as a home staged with properly placed furniture, art, and décor. We like to keep it real and here’s how.
Our approach
As the most experienced home staging company in Michigan, we have over 20 years of experience helping Realtors, Builders, and Investors stage homes to receive top offers…fast. Our expertise and deep understanding of your target market are brought to bear on our staging product, creating a significant emotional response to the home. We’ve worked with local builders as well as larger rental communities to stage their spec and model homes; from one-bedroom apartments to five-bedroom luxury homes. Here’s how we “set the stage for success” for a stunning first impression.
Staging Design
Our approach to design for staging is always “less is more.” We believe the home is the focal point; not the furniture and accessories. Staging professionals with an eye for design strike just the right balance to create the desired wow factor, without overdoing it. We create personality where there is none and, where appropriate, we simplify design to showcase dramatic or quality features in the architecture.
Efficient and Effective
Builders tell us that working with designers and purchasing furnishings for a model home or apartment is time-consuming and doesn’t always make good financial sense. Impact Home staging Experts can create the same customized look at a fraction of the cost with our customized solutions by offering a variety of options for marketing your new home build, development or multi-unit property. Here’s why working with us on your spec or model property is money well spent.
Flexible Pricing and Custom Solutions
Our offering provides a variety of packages to suit the specific needs of our builder clients. From short- to long-term installations and “off-the-shelf” to fully customized options, we can create a solution that is appropriate for the development or property.
- Photo-Ready Temporary Model – Perfect for updating marketing materials
- Two-week use of décor
- Your branding included
- Video, digital photos included (drones available)
- Perfect for events or apartments looking to enhance/update marketing efforts.
- Model Refresh: This entails putting a fresh spin on your existing décor and replacing dated items with new custom selections. The décor is yours to keep.
- Custom Models: We work with your team to curate a custom model. Décor can be leased for a term of six months with the option to extend. With custom models, everything is approved by the client in advance and can be purchased instead of leased if that is preferred. This service can include the entire home or just the decision-making spaces.
- Staged Models: This service is available for 45, 60 or 90-day installations. We use our staging furnishings and décor. Best suited for spec properties or for houses that are not represented as a model in an existing community.
A Smart Investment
Our approach is much more cost-effective than traditional model home staging. The ability to customize using existing décor, and or to provide a variety of time frames, allows for more properties to be highlighted to drive more traffic. For builders with multiple units in a complex, our flexible packages allow you to the rented furnishings to other units within the complex with similar floorplans! This range of options, our extensive inventory and our access to designer furniture and décor for custom projects, are what set us apart from the standard approach to model homes.
Why Impact?
Our reputation speaks for itself. No home staging company in Michigan can claim more 5-star reviews. We’re also proud to have been voted Best of Service by Houzz in the Home Staging category for nine consecutive years, (2015-2023).
Our Promise for Your Success
Builders and Property Managers who work with us can expect the following from ImpactHSE.
- One point of contact with a dedicated project manager
- Management of budget and timeline
- Expertise in design, delivery and installation
- Options for buying or renting décor
- Opportunity to use existing staging décor or create a custom solution
Flexibility of usage time frame based on client needs
- Quick implementation for projects using existing staging décor
- Custom or “off-the-shelf” solutions
How We Work With You
When estimating projects for our builder clients, we require the following information to complete an estimate:
- Address of property
- Floor plan
- List of priority spaces
- Preferred styling direction
- Estimated date for installation
- Anticipated length of installation
- Will client purchase the furnishings/décor or use ours?
- Is there a predetermined budget?
First impressions matter. Count on us to make it unforgettable.
Ready to get set the stage for success? Call us at (248) 591-4290 or use the handy button below to talk to one of our staging professionals.
