At the age of 19, Alex Biasutto (AB) stumbled upon “Rich Dad, Poor Dad”. The infamous book ignited a spark, turning his thoughts toward real estate with an almost obsessive focus. He wasted no time translating an idea into action! Diving headfirst into the world of rental properties, he realised quickly that he needed more cash to grow. With the love for real estate, he decided it was time to expand into other avenues; flipping houses. Once he found fix and flipping, he fell even more in love with real estate. The experience of flipping houses not only proved to be lucrative but also solidified Alex’s love for the real estate industry. It was during this time that the concept of “ultimate freedom” came to mind. As he phrases it, this freedom meant “doing what I love on my timeline for the rest of my life.”
While some investors chase quick profits, AB takes a different approach. As both a realtor and an investor, he prioritizes creating long-term value. His focus? Transforming undervalued properties in good neighborhoods into move-in-ready homes for families. “We love taking the worst house on a great street and turning it into the one everyone admires,” he says. The secret to this success lies within his valuable team. Alex has fostered a culture of quality craftsmanship. He and his team believe in doing things right, not just because they have the expertise.
Fix & Flip: The fast-paced world of house flipping. Flipping houses, which involves buying undervalued properties, renovating them to increase their market value, and then selling them for a profit, offered a quicker path to achieving financial goals.
“I don’t do ‘quick flips’ or superficial renovations, my goal is to build homes, not just sell them. Homes where families can put down roots and create memories for years to come.”
– Alex Biasutto
Staging Savvy: Unveiling the Power of Presentation
In the world of real estate, presentation is everything. It’s the first impression a potential buyer has, and it can make or break a sale. AB, a seasoned realtor who also flips homes as an investor, has always understood the importance of presentation. But a few months ago, he decided to take his Metro-Detroit flips to the next level by incorporating professional staging with Impact Home Staging, and the difference has been undeniable.
AB has seen firsthand the transformative power of staging. He views it as the missing piece that takes a property from “potential” to a dream home for buyers. While an empty house might showcase its architectural bones, staging adds a vital layer: lifestyle. “Their staging effectively writes the story for the next owner’s life,” AB explains. “It allows them to envision themselves living, entertaining, and creating memories within the space. The carefully-chosen furniture and décor showcases the functionality and flow of the space, helping buyers understand how they can utilize each room.”
A successful stage doesn’t mask flaws; it highlights the home’s true potential. It’s the cherry on top, bringing the vision behind the renovation to life and helping buyers connect with the property on an emotional level.
AB’s experience reinforces the idea that staging is a strategic investment, one that can significantly enhance a property’s marketability and potentially even boost its value. When it comes to collaborating with a stager, Biasutto emphasizes the value of a fresh perspective. “The beauty of collaborating with Impact starts with their customer care and timing,” he explains. Their expertise in the real estate world is second to none. “After spending weeks renovating a property, it’s easy to develop tunnel vision. Impact walks in with fresh eyes, seeing the space from a potential buyer’s viewpoint.” This objective viewpoint allows the stager to create a neutral and inviting atmosphere, maximizing the property’s appeal.
Future Focus: Market on the Move?
AB sees reasons for optimism in the real estate market. While acknowledging initial hesitance over 7% interest rates, he points out this is close to the historical average for mortgages. Savvy investors know not to sweat one number, even if it seems scary at first. The big picture is what matters, and historically, things tend to even out. Lower inventory levels are also pushing home values up, creating a potential opportunity for investors who can act quickly and strategically.
A key metric AB tracks? Days on market when analyzing comps.
This provides valuable insight into buyer interest. A property that lingers on the market for weeks or even months might signal a property overpriced for the current market conditions. Conversely, a property that receives multiple offers within days of listing suggests strong buyer demand and potentially undervalued pricing. By closely monitoring days on market trends alongside traditional comp metrics like square footage and location, AB can make more informed investment decisions
Alex Biasutto’s story is an inspiration to anyone who harbors a dream of charting their own path. It serves as a reminder that with dedication, a sprinkle of risk-taking, and stepping out of your own way can lead to multiple success stories. Alex, THANK YOU for creating a partnership with Impact for sharing your thoughts with us!
